Behavioral intelligence for digital products

See where users struggle — before they leave.

Cohere maps invisible cognitive friction across your product experience. We surface the moments your interface makes users think too hard — and show you how to fix them.

Real-time analysis
Privacy-first
No code
Friction score
72 / 100
The invisible problem

Users don't leave randomly. They experience friction.

Every drop-off has a cognitive signature. Cohere captures the micro-moments your analytics tools never see.

Rage clicks
Repeated taps on a non-responsive zone
Cursor hesitation
Decision paralysis at choice points
Cognitive overload
Too many options, not enough hierarchy
Drop-off fade
Slow disengagement before exit
How it works

A system that thinks in real time.

01

Capture behavior

Lightweight SDK streams cursor paths, scroll rhythm, and interaction timing — without recording PII.

02

Analyze cognition

Our model interprets hesitation, confusion, and decision delay against established UX science.

03

Surface insights

Friction zones, severity, and suggested fixes — delivered in a dashboard your whole team can act on.

Insight ready
Features

Built for teams who design with evidence.

Every module connects mouse, mind, and metric — so you stop guessing what's broken.

Cognitive Heatmaps

See where attention concentrates — and where it dissolves.

Explore

Friction Scoring Engine

Each screen gets a 0–100 friction score with severity bands.

Explore

Behavioral Session Replay

Replay sessions annotated with cognitive labels.

Explore

Decision Delay Detection

Spot hesitation loops at choice points and CTAs.

Explore

UX Pattern Breakdown

Auto-classified friction patterns across your funnel.

Explore

Bias Map

Detect cognitive biases impacting conversion.

Explore
Live dashboard

Watch raw behavior become insight.

Friction maps, decision delays, and session replays — every signal organized so your team knows what to fix next.

  • Auto-generated insight cards
  • Severity-ranked friction zones
  • Slack & Linear integrations
Friction Map · checkout.app
Live · 1,284 sessions analyzed
Friction Score
72
-18%
Hesitation Events
1.4k
+12%
Rage Clicks
84
-31%
Decision Delay by Step
seconds
Use cases

One platform, four perspectives.

Ship features users actually use

Pinpoint where new releases create confusion and iterate before churn shows up in dashboards.

+32% feature adoption
Metric 1
68%
Metric 2
42%
Metric 3
84%
Metric 4
31%
Psychology engine

Behavioral science, operationalized.

Cohere doesn't just show clicks — it grounds every signal in decades of cognitive research.

Cognitive Load Theory

Each working-memory slot costs conversion. We measure how full yours is.

Hick's Law

More options = exponentially slower decisions. We surface where choice overwhelms.

Decision Fatigue

Late-funnel hesitation often isn't UX — it's depletion. We separate the two.

Attention Mapping

Where the eye goes versus where it should go. We track the gap.

Before · After

From friction to flow.

Before Cohere
Retention
-21%
Drop-off
62%
After Cohere
Retention
+32%
Drop-off
-45%

Teams who design with Cohere.

2,400+ products analyzed
LUMENARCADIADRIFTNORTHBEAMOKTAVERTEX
"Cohere turned our redesign debates into data debates. We shipped a checkout fix worth seven figures in week two."
M
Maya R.
Head of Product, Lumen
"It's the first tool that explains why users hesitate — not just where they click."
T
Tomás L.
UX Lead, Arcadia
"Our PMs and designers finally argue from the same evidence base. Game changer."
P
Priya S.
Founder, Drift

Start seeing what your users feel.

Connect your product in under 4 minutes. See your first friction map within the hour.